Rules for application

Here are this year’s rules:

  1. Entries should represent excellent and effective use of social technologies to advance an organizational or corporate goal.
  2. The only way to submit an entry is to use the online form below. Include a short description, a graphic representing the entry, and a link. The link should take us to a place on the Web where we can see your entry, including your description of what makes it an effective use of social applications.
  3. The content of all entries becomes on the record and can be quoted in Forrester research and any other Forrester materials. All entry submissions will be posted on the Forrester Groundswell Awards site, soon after submission. Visitors to the Forrester Groundswell Awards site will be able to rate and review all entries.
  4. We’ll block entries that we think are inappropriate, including those with obscenity or copyright violations.
  5. Agencies and vendors can submit applications created by their clients, but they are responsible for obtaining the necessary permissions to submit those entries.
  6. We’ll judge the winners based on proof of accomplishing business or organizational goals, not based on what looks the best or uses the best technology. Innovation and audacity are good, too.
  7. If you are uploading a screenshot or other image with your entry, please be sure that the image is a .GIF, .JPG, or .PNG file. Other file formats will cause the image to break on the Forrester Groundswell Awards site. Note: You must first upload the image elsewhere — e.g., on a corporate website, Facebook page, or photo-sharing site — and paste that URL into the entry form.
  8. There are three divisions this year. Choose your division based on the main participants in your application.
    1. Business to Consumer: Applications aimed primarily at consumers.
    2. Business to Business: Applications aimed at business customers.
    3. Business to Employee: Applications aimed at employees of a company.
  9. Choose a category based on the objectives the applications accomplish (see the book Groundswell for more on these objectives).
    1. The objectives for the Business to Consumer category are:
      1. Listening: Find out what customers are really saying in order to understand them better.
      2. Talking: Spread messages about a company.
      3. Energizing: Get a company’s best customers to evangelize its products.
      4. Supporting: Help customers support one another to solve one another’s problems.
      5. Embracing: Integrate customers into the way a business works, including using their help to design products and improve processes.
      6. Social Impact: Improve society with non-commercial applications.
      7. Mobile Application: Use mobile outreach to customers to accomplish business goals
    2. The objectives for the Business to Business category are:
      1. Listening: Find out what customers are really saying in order to understand them better.
      2. Talking: Spread messages about a company.
      3. Energizing: Get a company’s best customers to evangelize its products.
      4. Supporting: Help customers support one another to solve one another’s problems.
      5. Spreading: Get customers or users within a company to encourage others to adopt a product or service.
      6. Embracing: Integrate customers into the way a business works, including using their help to design products and improve processes.
      7. Mobile Application: Use mobile outreach to customers to accomplish business goals.
    3. The objectives for the Business to Employee category are:
      1. Mobile Application: Improve employee or partner productivity with mobile devices such as smartphones and tablets.
      2. Collaboration System: Help employees work together on projects.
      3. Innovation Program: Surface and develop new ideas.
  10. The entry deadline is September 31st.
  11. We may reclassify entries into different divisions or categories. When we move an entry into a different category or division, we do so based on the definitions given above. In all cases where we move entries, we move them into the category in which they are most likely to win.
  12. We will award at most one winner in each category, plus finalists. If there are no worthy entries in a category, we won’t give an award in that category.
  13. All winners will be featured on the blog. Winners will also be announced at Forrester Events in October.

We look forward to seeing your entries. If you have questions these rules don’t answer, please send us an email at [email protected]

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