Past Winners

Forrester Groundswell Awards: Business to Business

Webtrends Analytics 10

By Webtrends

Entry information on the Web (Listening)

Launched in April 2011, Webtrends Analytics 10 is the next generation of digital analytics. As an industry-first, all-in-one analytics solution, Analytics 10 provides brands with a unified view of its digital properties - including mobile apps, social media and websites. Featuring a highly intuitive UI and unparalleled capabilities for data insight across digital channels, the innovative new platform delivers a comprehensive view of online conversations about a brand and represents a leap forward for digital measurement.

Analytics 10 incorporates channel-specific performance measures, reports and dashboards and enables marketers to visualize metrics from third party data sources available through feeds, APIs and public sources, such as Facebook API, iTunes Connect and bit.ly. The platform uses discovery techniques to auto-detect campaign conversions and landing pages, and to provide campaign reports and dashboards with minimal configuration.

The Analytics 10 platform integrates CSS, Javascript and HTML5 and is compatible with all major browsers and all mobile devices to give marketers access to Analytics 10 anywhere, any time.

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(94 votes)
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Communicating Simplicity Through Website Redesign

By Siegel+Gale

Entry information on the Web (Talking)

In the four years since the last overhaul of Siegel+Gale's website, the firm and the digital world have made huge strides. Siegel+Gale has opened offices in London, Shanghai, Beijing, Dubai and Hamburg, and has become the brand agency of record for global powerhouses. Social media and sharing have become ever-more important. Siegel+Gale approached the redesign with the need to be relevant in these changing times, yet stay true to the DNA of the organization for the past 41 years: simplicity.

The redesigned corporate website enables visitors to navigate based on their own brand issues, business challenges or industry verticals. The redesigned website allows clients, prospective clients, brand influencers and media representatives easy access to valuable information on Siegel+Gale's people, practices and resources.

The new website offers insight into the firm's philosophy that simplicity is an essential element to solving key business challenges affecting a wide variety of industries. With perspectives from seasoned brand experts and a customizable brand resource kit known as Siegel+Gale CarryOn, visitors can easily navigate the site and find and share information relevant to their needs and style of information .

Everything from the architecture to the look and feel and the content provides task-oriented and time-pressed visitors an inside look into who Siegel+Gale is, while staying true to the objectives set to maintain the website as a global communications tool.

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(5 votes)
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Dell "Trade Secrets": Energizing SMB Influencers to Recommend the Vostro V130

By Zocalo Group

Entry information on the Web (Energizing)

Z'calo developed the Trade Secrets campaign to introduce the Vostro V130 a sleek, new laptop designed for on-the-go small business professionals and to further position Dell as a leading provider of technology solutions for this sector.

Insight:
Peer credibility is critical to small businesses (SMBs). They look to colleagues and experts for "secrets to success".

Challenge:
Leverage this insight to drive word of mouth recommendations for the Vostro V130 among SMB professionals and Influencers.

Solution:
- Create product trial opportunities to generate awareness of and recommendations for the Vostro V130.
- Energize small business Influencers and professionals into an online community, sharing Trade Secrets advice.

Note: This was Phase 1 of the Trade Secrets campaign. Subsequent phases will promote additional Dell products and solutions designed for SMBs.

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(292 votes)
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Transforming ecommerce: How ShopVisible supported one retailer in driving sales overnight

By ShopVisible

Entry information on the Web (Supporting)

Vapour Beauty leverages NBC "Today" Show traffic surge for sales records

ShopVisible is transforming the way that etailers do business today. As the leader in innovative ecommerce technology, we deliver tools and services designed to streamline and advance retailers' online business. Our company provides unified management of the entire ecommerce ecosystem with the flexibility and insight to meet even the most complex business needs.

ShopVisible created a custom ecommerce platform for Vapour Beauty, combining best-in-class technology and expertise around enterprise-class ecommerce. The result: our ecommerce solutions allowed the etailer the power to harness best practices and innovative ecommerce functionality. When an opportunity participate in a segment with "Today" show appeared, they were to able to up their annual revenue by 400%, maintain functionality and create a new base of loyal customers.

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(20 votes)
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SAP InnoJam : The Spirit of Innovation is Back

By SAP

Entry information on the Web (Embracing)

SAP InnoJam allows SAP enthusiasts to team up and develop solution prototypes to real business cases. Each SAP InnoJam event brings business experts and developers physically together for a 30 hour marathon to solve real business problems under severe time pressure, which for many is a sleepless night. Each event gives participants hands-on access to current and future technologies from SAP, where product experts are on standby to help answer questions. The event concludes with each team presenting to a panel of judges. The winning team will present live on stage at DemoJam, the American Idol for Geeks!

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About Forrester

Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 19 key roles at major companies providing proprietary research, customer insight, consulting, events, and peer-to-peer executive programs. For more than 27 years, Forrester has been making IT, marketing, and technology industry leaders successful every day. For more information, visit www.forrester.com.