View Larger ImageLynx Stream 
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In 2010, the challenge became clear: Lynx had to create a new mobile platform for a generation of guys and girls in the UK who live on their smartphones. Our answer was the Lynx Stream. Inspired by the insight that our most unforgettable nights are the hardest to remember - the Lynx Stream captures and collects every pic, tweet, status update, check-in and video a group of friends makes. Then once their Stream is finished, they receive an exclusive Online Stream and Video Clip they can share across their social networks. Lynx's new integrated social platform was released in late April 2011.
The goal of the campaign was to create awareness and Lynx Stream did this successfully. After the first nine weeks almost 50,000 people had downloaded the app, ranking #4 in Entertainment on the UK iTunes App Store.
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