Forrester Groundswell Awards: Talking

Destroy Your Printer Contest

By Expert Laser Services, Inc.

Ever want to smash you printer with a bat?

So there has been times in the lives of everyone who has worked in an office when you try to make a print or a copy and the printer or copier simply does not comply. After fifty or so attempts all ending in failure, one may feel the need to take a sledge hammer to that copier or printer.

Well now you can do just that...

I am pleased to announce the New England "Destroy Your Printer Video Contest"

It's rather simple and could be great fun! We ask that you make a creative, fun and humorous video of you and your cohorts destroying one of the following: Inkjet Printer, Laser Printer, Copier or Fax/MFP. Then upload the video to youtube and post the url on the comments section of this blog post. After a months time we will choose a winner and the winner will get his or her video posted here on the "Adventures in Office Imaging blog" and they will receive two FREE toner cartridges for their office copier, laser printer, or fax/mfp. see below for full contest details, rules and regulations!

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Inbound Marketing University

By HubSpot, Inc.

Inbound Marketing University (IMU) is an ongoing, free marketing retraining program to help professionals gain a competitive edge during the declining job market. Run by HubSpot, IMU offers registrants an online curriculum of webinars on a variety of Internet marketing topics such as search engine optimization, social media marketing, blogging, lead nurturing, email marketing, etc. The program is taught by a faculty of volunteer marketing experts.

IMU is hosted on InboundMarketing.com, an online community hosted by HubSpot for anyone interested in inbound marketing. Registrants sign up for a series of live webinars. At their conclusion, registrants take a certification exam to in order to become Inbound Marketing Certified Professionals. The first IMU included 11 instructional webinars, and the second IMU (IMU2) included all archived webinars from the first IMU plus two new live webinars. Certified registrants receive a certificate and a badge to display on their website/blog.

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SME's: Unleashing the power of social media

By Prosperity Research

The concept behind this solution is quite simple. Based on over 4 years of research a process was defined that allowed business to successfully engage in social media spaces on the internet in a completely white hat manner. The potential of this is significant. Traditionally SME's, especially in Asia, had limited marketing tools at their disposal (e.g. print, radio and TVC). All of these were cost prohibitive, short term and provided unclear results. The process devised to leverage social media spaces in a strategic manner using available technology made it possible for SME's to:

Target their audience
Get long term results
Quality reusable assets (HD video and graphics)
Quantify the results of their expenditure
Extend their marketing budget
Appear in the same places as big brands

This process allowed SMEs to purchase a "package" that cost approximately 50% less than the cost of one weeks advertisement in a local magazine or newspaper while providing months of activation.

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(16 votes)
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Toyota Music Presents: Rock the Space

By Sprout

Toyota's Rock The Space campaign took the idea of user-centered digital experiences and built upon that to create a truly unique contest on the Myspace platform. Unsigned bands and individual musicians came to the Toyota Music community page to enter the Rock the Space contest by creating a custom widget that plays their uploaded MP3 file and looks like a vintage cassette player. When editing their mixtape, entrants are able to completely customize the look and feel. Upon completing their entry, their mixtape can travel across the social graph to generate buzz about their band and hopefully propel them into the top spot to win a recording deal and a Fender prize package.

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(5 votes)
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Blogging without Borders

By NIIT USA Inc.

To achieve its overall corporate objective of international growth, NIIT’s brand, Element K had to significantly raise brand awareness and increase brand preference in the United Kingdom. However, international markets, specifically the United Kingdom, did not receive marketing communications historically. The “Blog with Us” campaign has led the effort in closing that communication gap.

The Element K blog is an executive blog by product expert, Tom Stone, where he shares commentary and insights on training, learning, and performance support. But it is not meant to be a one-way monologue. The objective is to engage readers and start conversations through the comments feature.

The “Blog with Us” campaign was a digital communications campaign targeted at the UK audience. The campaign coupled marketing automation, RSS and email delivery. Using automation, the distribution program “listened” for the audience’s reaction to messages and calls to action, and leveraged this digital body language to deliver the next communication. Over a period of 8 weeks, audience members were taken through the program based on how they interacted with a message.

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(1 vote)
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TwitterINGO

By Definition 6

TwitterINGO is a free, downloadable widget that allows you to view real-time tweets while playing our TwitterINGO game. It's a fun break from your everyday office routine, and a great opportunity to see if the people you follow are tuned into the timely topics featured in each week's game. Players login using their Twitter handle and watch their squares fill as their followers tweet using one of our pre-set keywords. Winners are presented with a TwitterINGO badge displaying their avatar and twitter handle which they can then share with friends and colleagues on Twitter and Facebook.

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Motorola Public Safety Command Central

By Designkitchen

The Motorola Public Safety Command Central (http://www.motorolapublicsafety.com) is an integrated program that established and united Motorola's major social media initiatives for the Public Safety segment. As a first step, Motorola and Designkitchen (agency partner) established profiles for Motorola Public Safety on YouTube, Facebook and Twitter and began publishing content to each. Second, we developed the Motorola microsite, which pulls in feeds from each social platform, as well as blog postings and additional news releases from Motorola. In addition to delivering content, the site provides pathways back to the social platforms in order to allow visitors to follow Motorola. The site was launched in conjunction with Motorola's activities at a key public safety event. It is also being promoted via email, media banners on Motorola.com and via channel partner communications.

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(2 votes)
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Blurb Inc.'s Killed Ideas

By Ammo Marketing

OBJECTIVES
Blurb, a platform for self-published, high quality books, set us a challenge: how could we raise awareness among ad agency Creative Professionals. By creating word-of-mouth here, brand awareness and usage would grow for other business users. We needed to position Blurb as a vital professional tool; hence, ‘Killed Ideas’ would engage with agency creatives as Influencers for the B2B audience.

STRATEGY
Blurb and agency creatives unite around great ideas; we asked them to submit ideas that, for some reason had not seen daylight before. ‘Killed Ideas’ were collected in a Blurb book and distributed to agency figures in leading cities. Steve Hall of Adrants acted as Curator, wrote a blog and selected 50 ideas. A microsite (www.killedideas.com) allowed for the submission of entries; once Steve’s top ones were selected, visitors voted for a ‘People’s Choice’ award.

Social media presence was maintained via Facebook, Twitter (@killedideas) and LinkedIn. Our agency contacted over 300 blogs; research identified top figures in the community, and each was approached in a personalized style.

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infoGROUP Gets Certified Social

By infoGROUP Inc.

A social media training program that:
- Educates employees about the social media landscape
- Delivers education to successfully Listen, Engage, Connect and Lead
- Shares their collective experience, expertise, and success throughout infoGROUP
- Excites them to aggressively increase our share of voice and attract customers
- Inspires and infects inactive employees, helping them catch the social wave

We use our existing infoUNIVERSITY and Learning Management System to create curriculum around social media (like Facebook 101, Successful Engagement Strategies Online, Etc.). Employees register for classes online and participate in person or thru web-based virtual technology (think webinar meets social landscaping). Employees learn how to carry our corporate message into social spaces. The same listening tools we use to track our own share of voice are used to track employees’ engagement in social media and show us how we’re measuring up to business goals. Success!

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(14 votes)
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CA Concierge Service Sites

By CA, Inc.

The interactive sites are hosted by a virtual concierge that assists visitors with easy to access web destinations on specific technology topics or themes – these on-line “solution centers” are an innovative approach to allow customers and prospects to see what CA has to offer. Visitors are encouraged to return the sites to see latest advancements in the topics of their choice including interaction with their peers and colleagues in the industry thereby building a type of community of interest around a relevant technology topic. We launched this program across multiple markets and technology topics simultaneously with our bi-annual product updates and launches. TechWeb helps us drive traffic utilizing the InformationWeek Business Technology Network online sites and targeted search optimization. We also assign a program manager, product marketing and development and support personnel to each site to work with a techweb moderator not only to ensure we have updated relevant material but that our interactions with customers/prospects on the community of interest social networking areas bring real value to them as they explore new ways to solve their IT and business challenges . The solution center sites can be found at:

Application Performance Management Concierge Site
IT Automation Concierge Site
Mainframe 2.0 Concierge Site
Security Management Concierge Site
Service Assurance Concierge Site

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(3 votes)
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Community-accelerated SAP Business Suite 7 Launch

By SAP

The February 2009 launch of SAP Business Suite 7 featured the novel use of the SAP Community Network (SCN) and social media platforms (Twitter, Facebook) used as "extenders" to reach customers, in a viral way in addition to traditional product launch methods. This demonstrated SAP's embrace of social media as part of the marketing mix. This community-based form of launch encourages customers to engage, moving beyond the role of information recipients, to encourage a form of inquiry that allows for deeper understanding gained from interaction with product managers, fellow customers and prospects, launch partners and opinion leaders. The platform for ongoing engagement is the Community and its tools/channels: blogs, forums, wikis, twitter posts among others - a level of direct engagement not available before, intended to generate a higher level of interest in and commitment to exploring and adopting new products.

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(6 votes)
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The Conversation

By Eloqua

Eloqua's The Conversation (http://illuminate.eloqua.com/), is a fully interactive sales tool built to be shared, distributed and visited by those looking to learn more about how to make online marketing efforts more effective and demonstrate tangible ROI. The Conversation was built to turn Eloqua.com visitors into pre-qualified, motivated leads and to increase the sales velocity for existing prospects.

The Conversation takes a humorous and engaging approach to educating prospects about the company's suite of products by leading them through a smart, interactive Q&A - making the educational process two-way rather than simply flowing from the company to the prospect.

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