View Larger ImageEnergizing Norton Advocates 
By Zuberance
Symantec, the security software company, has energized Advocates of the Norton consumer brand to spread positive Word of Mouth and increase sales. This is one of the largest and most successful examples to date of how a company can turn its highly-satisfied customers into Word of Mouth machines.
Over 10,000 customers have joined Norton Advocates. These customers have created over 1,000 reviews and testimonials and shared over 2,500 offers with friends and colleagues. Since starting the program, Norton has doubled its consumer ratings on a leading shopping site from two to four stars; doubled its Net Promoter Score; and increased online sales by $26 million.
August 2008 to present
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Reviews
As a Norton customer, I was very...
Reviewed September 24, 2009 by Tom Diederich
As a Norton customer, I was very intrigued by this program. I rely on the advice and reviews of customers before making most purchases. I've long been a believer that advocates -- by sharing their passion for a brand/product -- influence others and that r
Report Inappropriate Review This is the most compelling to...
Reviewed September 23, 2009 by Li
This is the most compelling to date of how a brand can energize its authentic Advocates to amplify Word of Mouth and drive sales now.
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Solid ROI deserves a five-star...
Reviewed September 23, 2009 by Sally
Solid ROI deserves a five-star vote.
Report Inappropriate Review I heard about norton advocates...
Reviewed September 21, 2009 by Saphalya Swain
I heard about norton advocates program from one of my friends. Being a Norton user from the last 4-5 years, I thought giving it a try. One of the reasons for this was I wanted to see what others are saying about the softwares which I have used and find an
Report Inappropriate Review The concept of a promoter channel...
Reviewed September 21, 2009 by Alex Littlewood
The concept of a promoter channel excites me! I feel it truly gets back to the core of building brands.... creating leagues of evangelists. By harnessing the enthusiasm of satisfied customers, WOM help brands achieve a higher ROI on their marketing invest
Report Inappropriate Review this is the next big innovation...
Reviewed September 21, 2009 by kelanders
this is the next big innovation in marketing, zuberance appears to me to have the best and most complete solution on the market. They make WoMM marketing something every company can benefit from with little to no implementation effort required
Report Inappropriate Review Very impressive results...compelling...
Reviewed September 21, 2009 by Bob Mirman
Very impressive results...compelling campaign
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