View Larger ImagePitney Bowes: Supporting and Engaging Customers with Online Community 
In January 2008, the Global Online Group at Pitney Bowes began to consider how emerging social networking technologies could help us meet one of our major business challenges – supporting users though the annual USPS Postal Rate change. Pitney Bowes provides postage meters to over a million businesses across the U.S. and almost all of them have to be updated whenever the USPS changes rates. Such postal events typically generate several hundred thousand customer support calls over a 3-4 week period. Traditionally, we have handled that peak volume by setting up and staffing temporary call centers.
We decided to meet as much of that demand as possible with an innovative customer community, based on the Lithium Technologies platform. Our two goals were to create a more highly-leveraged support channel and to provide a better user experience for Pitney Bowes customers. We were able to launch our community just three months after initiating this project and had a vital community in place in time for the May 12 rate change event.
The online community, known as the Pitney Bowes User Forum, provides discussion areas where customers engage with one another and with Pitney Bowes employees concerning various mailstream topics, including postal rate changes, equipment, software, and postal regulations. The community also hosts week-long "Ask the Expert" forum events and a "Think Tank" forum where customers can post and vote for ideas regarding Pitney Bowes products and services.
Cost-effectively handling postal rate change event: As a result of the large number of customers using the online community to find answers to their May 2008 postal rate change questions, Pitney Bowes was able to dramatically reduce the number of incoming calls to its call centers, saving hundreds of thousands of dollars. Instead of fielding questions one at a time on the phone, we were able to post that were then viewed more than 4,000 times. Users found this to be an easy and effective way to get help updating their equipment.
Improving the customer experience: The Pitney Bowes User Forum now serves as a key vehicle for a company-wide initiative to further improve the overall customer experience. Pitney Bowes management routinely reviews ideas that surface in the online community, as well as other customer insights gained from direct engagement and collaboration with the online Pitney Bowes customer community.
"Engaging directly with our customers in a more open dialogue is a priority at Pitney Bowes from the CEO on down," says Rudy Chang, Vice President of the Global Online Group. "We know that customers are having conversations regarding our products and services, and an online community is a great way for us to host the conversations which provides us with an opportunity to participate – and most importantly -- learn from them."
April, 2008 to Present
