View Larger ImageMetricStream community By Regalix 
By Regalix
Regalix client - MetricStream -- is a venture-funded regulatory compliance solutions provider operating in the B-to-B arena. Competing in a highly competitive and fragmented marketplace with sales cycles of more than six months was proving to be a challenge for this startup, especially when the competition was some of the large Fortune 100 companies. Enter ComplianceOnline.com - an online portal built with the goal of creating and nurturing long-term leads in a non-invasive environment. ComplianceOnline was built to serve as the premier destination for content, training, and advisory services dedicated to regulatory compliance, IT governance, and corporate risk management. Today, it attracts more than two million visitors annually, 500,000 registered member-base, and is now a strong lead engine for its parent company - MetricStream. Some of the capabilities of this portal include -
- Education and training for the compliance professionals
- Forum for compliance experts to sell their services and products
- Largest compliance-focused search engine on the Internet
- Help community members educate each other
In a highly fragmented and hyper-competitive marketplace MetricStream was finding it a challenge to create thought leadership and generate qualified leads. Some of the ways ComplianceOnline helps MetricStream accomplish business goals include -
- Stand apart from the competition and build a brand - While the 75-person company could not afford the expensive advertising campaigns that some of its heavy-weight competitors were doing. Building and sustaining a community like ComplianceOnline.com enabled MetricStream to stand out from the crowd. While competitors were talking to the prospects, MetricStream was actively engaging them in a two-way dialogue ultimately creating awareness and generating qualified leads for MetricStream.
- Generate leads for MetricStream - As a result of this community-building exercise, ComplianceOnline was attracting 2 million unique visitors per year and 500,000 registered users. By way of strategic ads and promoting MetricStream solution and services in a non-invasive way, the portal is now generating about 30% of total sales leads.
October 2004 to present
