View Larger ImageAflac's Field Force Buzz - A Private Community Centered around Sales Agents 
By Aflac
Aflac is the industry leader in guaranteed-renewable insurance. We strengthen our bond with customers through a geographically diverse community of sales agents. Aflac Worldwide Headquarters provides these agents with a wide array of support, ranging from tools to generate business and retain existing customers to call center lines and everything in between.
As a result of the growing population of active Aflac agents, it became clear that they needed something more - a vehicle to share their knowledge and to support one another.
And that is how the Field Force Buzz was born.
Agents use the Field Force Buzz to communicate with one another through forums that range from discussion on how agents grow their business to classified ads. In addition, Aflac Worldwide Headquarters provides valuable sales information using whimsical video blogs by company executives that are entertaining as well as informative.
Our goal was to have 10% of our 20,000 average weekly producers register on the Buzz. In a mere four months, our private community received over 8,000 registrations. Each week The Field Force Buzz averages 486 registrations and 2,000 logins.
The Field Force Buzz is not about the dollars and cents - it's the number of lives improved by sharing knowledge, best practices and new ways to help our customers. It's the hours of research saved by searching for an acceptable solution in a simple, easy-to-use community powered by Lithium Technologies.
Enabling agents to support one another reduces the number of calls to our Customer Service Center and our IT Help Desk. It also provides agents a vehicle to voice their ideas about technology projects in their early stages, which reduces development time and cost.
Most important, the ability to maintain open dialog, build relationships, and earn the trust of agents is invaluable.
April 22, 2009 to Present
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Reviews
Great communication tool for our...
Reviewed September 18, 2009 by Sandra Hernandez
Great communication tool for our Field Force
Report Inappropriate Review Great tool to give Aflac HQ an...
Reviewed September 17, 2009 by Bobby Mac
Great tool to give Aflac HQ an unfiltered view of it's agents!
Report Inappropriate Review This site allows Aflac HQ personnel...
Reviewed September 16, 2009 by Hoff
This site allows Aflac HQ personnel to stay in touch with the pulse of the Field Force. There is no other channel that provides this type of quick feedback on such a large scale.
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What better way to improve technology...
Reviewed September 14, 2009 by Social Computing at it's Best!
What better way to improve technology for our Field Force then to provide a forum where they can share ideas directly with Aflac Headquarters.
Report Inappropriate Review Good fit for social computing technology.
Reviewed September 14, 2009 by KBrannen
Good fit for social computing technology.
Report Inappropriate Review This is a great tool for our associates.
Reviewed September 11, 2009 by Grant Andersen
This is a great tool for our associates.
Report Inappropriate Review Great tool for the Field Force!
Reviewed September 11, 2009 by Alicia Plemons
Great tool for the Field Force!
Report Inappropriate Review Great way to hear from the folks...
Reviewed September 11, 2009 by HqPM
Great way to hear from the folks who are making the business fly
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This is a great way for the Field...
Reviewed September 11, 2009 by Jeff Atkinson
This is a great way for the Field Force to share their ideas and experiences with one another. This also allows the Field Force to have a direct link into headquarters. This is a great use of technology!!
Report Inappropriate Review Demonstrates the benefits of technology...
Reviewed September 11, 2009 by Pat Rayl
Demonstrates the benefits of technology used effectively to meet a business need
Report Inappropriate Review I'm thrilled to see the possiblities...
Reviewed September 10, 2009 by Raymond Dukes
I'm thrilled to see the possiblities of this new tool!
Report Inappropriate Review Shared (vetted) knowledge provides/returns...
Reviewed September 10, 2009 by David K
Shared (vetted) knowledge provides/returns many dividends!
Report Inappropriate Review Site that is actually demonstrates...
Reviewed September 10, 2009 by John Keddy
Site that is actually demonstrates power of collaboraiton
Report Inappropriate Review This is a great tool to help the...
Reviewed September 10, 2009 by Greg Gatti
This is a great tool to help the Aflac field force share knowledge and experience!
Report Inappropriate Review Eliminates traditional boundries...
Reviewed September 10, 2009 by S Singer
Eliminates traditional boundries that impede productivity gains. This is a fantastic tool for business and a great use of technology. 5 stars!
Report Inappropriate Review Great tool for collaboration for...
Reviewed September 10, 2009 by Dan Quigley
Great tool for collaboration for a national distributed sales force
Report Inappropriate Review Excellent site and tool!
Reviewed September 10, 2009 by Scott Priester
Excellent site and tool!
Report Inappropriate Review The Buzz is an interesting read....
Reviewed September 10, 2009 by Louise Carlisle
The Buzz is an interesting read. Lots of helpful information as we design and develop our systems for the future.
Report Inappropriate Review A very good example of the right...
Reviewed September 10, 2009 by Ali Qutob
A very good example of the right way to implement an online forum
Report Inappropriate Review Great tool for all field force!!...
Reviewed September 10, 2009 by Amelia Hinds
Great tool for all field force!! In-depth information and solutions not easily found anywhere else!! 5 star rating!
Report Inappropriate Review Very Innovative, setting the standard...
Reviewed September 10, 2009 by Eric Heyward
Very Innovative, setting the standard for Corporate Collaboration and Communication
Report Inappropriate Review Open dialog is good information...
Reviewed September 10, 2009 by Joe Russo
Open dialog is good information I would not get normally in my position.
Report Inappropriate Review Cannot use "Rating" buttons unless...
Reviewed September 10, 2009 by Testing... Testing... Is this thing on?
Cannot use "Rating" buttons unless you are using MS-Internet Explorer.
Report Inappropriate Review Another Excellent & innovative...
Reviewed September 10, 2009 by Another innovative idea to bridge communication
Another Excellent & innovative idea to bridge communication with latest technology trends.
Report Inappropriate Review Everyday people being brought together...
Reviewed September 10, 2009 by Judy - IT VMO
Everyday people being brought together through the use of technology on equitable common grounds for a define purpose is impressive. Good job.
Report Inappropriate Review Great site for sharing and encouragement....
Reviewed September 10, 2009 by Todd-HQ
Great site for sharing and encouragement.
Report Inappropriate Review With our associates being the number...
Reviewed September 10, 2009 by Lynn Gallardo
With our associates being the number one contact to our policyholders what a great communication tool for them to give feed back. Great Job
Report Inappropriate Review A very smart, concise and pragmatic...
Reviewed September 10, 2009 by Mike Buglioli
A very smart, concise and pragmatic use of technology !
Report Inappropriate Review This is a great asset to Aflac...
Reviewed September 10, 2009 by TDB
This is a great asset to Aflac and the associates.
Report Inappropriate Review What a wonderful site!
Reviewed September 10, 2009 by Leslie Cribbs
What a wonderful site!
Report Inappropriate Review The Buzz is a great collaboration/communciation...
Reviewed September 10, 2009 by Richard Galbraith
The Buzz is a great collaboration/communciation tool. Very beneficial for Aflac's sales associates to discuss topics and recieve feedback.
Report Inappropriate Review The Buzz is GREAT!!
Reviewed September 10, 2009 by TLT
The Buzz is GREAT!!
Report Inappropriate Review The Buzz has opened up an avenue...
Reviewed September 10, 2009 by Jeff Garmon
The Buzz has opened up an avenue for our associates to let us know how we can improve our products and applications. Through feedback from the buzz we have modified applications to fit their need.
Report Inappropriate Review The Buzz allow the Aflac IT and...
Reviewed September 10, 2009 by Joy Waldrop
The Buzz allow the Aflac IT and the Field force the resources to communicate, and communication is very important for all of us to be successfull, it show that we all believe in working together as the Aflac Team to make our organization successful.
Report Inappropriate Review The power of communication and...
Reviewed September 10, 2009 by RAD
The power of communication and innovation - Aflac's Field Force Buzz
Report Inappropriate Review The Buzz has been a great way to...
Reviewed September 10, 2009 by Chris R
The Buzz has been a great way to "hear" the customers and ensure IT is providing support aligned with their needs
Report Inappropriate Review Information sharing is critical...
Reviewed September 10, 2009 by NGK
Information sharing is critical to Aflac's success and this effort makes great strides in achieving this!
Report Inappropriate Review This is a great forum for people...
Reviewed September 10, 2009 by Kathy Key
This is a great forum for people to share knowledge and best practices
Report Inappropriate Review This communication/collaboration...
Reviewed September 10, 2009 by Jake
This communication/collaboration tool and the real solutions that come from it will surely drive additional sales for Aflac.
Report Inappropriate Review Perhaps the most useful field force...
Reviewed September 10, 2009 by Michael Joyce
Perhaps the most useful field force facing tool ever implemented by Aflac!!!
Report Inappropriate Review Great way of spreading a message!
Reviewed September 10, 2009 by Sanjay Vishwakarma
Great way of spreading a message!
Report Inappropriate Review Great forum and site for the associates...
Reviewed September 10, 2009 by DKH
Great forum and site for the associates to voice their opinnion and for HQ to collect data to help drive decisions that affect the Aflac field force.
Report Inappropriate Review It is a great tool, that was much...
Reviewed September 10, 2009 by Jorge Medina
It is a great tool, that was much needed and is hard to imagine now how we ever did without it!
Report Inappropriate Review A great way to take the message...
Reviewed September 10, 2009 by Kalu Kalu
A great way to take the message to the people by leveraging technology.
Report Inappropriate Review Real-Time Communications! - Having...
Reviewed September 10, 2009 by Kris Starling
Real-Time Communications! - Having the ability to gain immediate insight into our solutions is critical to Aflac’s success.
Report Inappropriate Review This is a great way for people...
Reviewed September 10, 2009 by LMP
This is a great way for people to share knowledge and best practices!
Report Inappropriate Review This is definitely a great site...
Reviewed September 10, 2009 by Deidre
This is definitely a great site and a leap for Aflac into social technology.
Report Inappropriate Review This is definitely a great site...
Reviewed September 10, 2009 by Deidre
This is definitely a great site and a leap for Aflac into social technology.
Report Inappropriate Review The Buzz is an insightful social...
Reviewed September 10, 2009 by Joel Murner
The Buzz is an insightful social networking community that gives Aflac another competitive advantage in the marketplace through Information Technology innovation.
Report Inappropriate Review Another competitive win for Aflac!
Reviewed September 10, 2009 by Bobby Bollinger
Another competitive win for Aflac!
Report Inappropriate Review Great online community and communication...
Reviewed September 10, 2009 by NK
Great online community and communication center for agents.
Report Inappropriate Review Looks to be a thriving forum community....
Reviewed September 10, 2009 by Daniel Miessler
Looks to be a thriving forum community. Excellent job.
Report Inappropriate Review The Buzz gives great insight into...
Reviewed September 10, 2009 by Susan Leatherwood
The Buzz gives great insight into what is important to our producers. It is a great method to share information. It provides useful information to the techonology team to make sure we are supporting them the best that we know how.
Report Inappropriate Review Wonderful. Absolutely wonderful....
Reviewed September 10, 2009 by Machelle Culbertson
Wonderful. Absolutely wonderful. Way to keep on the cutting edge.
Report Inappropriate Review Excellent for "taking the pulse"...
Reviewed September 10, 2009 by R G Hall
Excellent for "taking the pulse" of our field users on their assessment our IT applications. Far superior to the occasional emailed requests.
Report Inappropriate Review Excellent site.
Reviewed September 10, 2009 by T. Roberts
Excellent site.
Report Inappropriate Review Great proactive site!
Reviewed September 10, 2009 by Barbara Fabian
Great proactive site!
Report Inappropriate Review Another innovative idea from Aflac-IT....
Reviewed September 10, 2009 by Skip Strickland
Another innovative idea from Aflac-IT. Great Job!
Report Inappropriate Review The Buzz is one of my daily stops...
Reviewed September 10, 2009 by Eric Hunter
The Buzz is one of my daily stops -- this has truly opened the doors in our interaction with our field force in a very positive way. We are now much more engaged and 'up-to-speed' of how we do and can continue to support the success of our associates.
Report Inappropriate Review Great book! It helped me understand...
Reviewed September 10, 2009 by Sheldon Harris
Great book! It helped me understand the agent's perspective a lot more and how I can apply their perspective into the IT world and customer service.
Report Inappropriate Review I've worked with Buzz, and its'...
Reviewed September 10, 2009 by Walter
I've worked with Buzz, and its' quite useful
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