View Larger ImageUPSjobs Delivers a Groundswell by TMP Worldwide Advertising & Communications, LLC 
By UPS & TMP Worldwide Advertising & Communications, LLC
UPSjobs Delivers a Groundswell by TMP Worldwide Advertising & Communications, LLC
UPS Corporate Workforce Planning partnered with its digital advertising agency TMP Worldwide, LLC to create and deploy a “spreadable” social media campaign to efficiently and more cost-effectively attract, engage, and recruit jobseekers.
The UPSjobs-Problem Solved "spreadable" campaign launched in August 2008 created a groundswell that has attracted, and engaged millions of people to learn more about U.S. employment opportunities at UPS and ultimately driving them to apply at UPSjobs.com
In one month alone, from October 20, 2008 to November 20, 2008 over 1,000,000 people viewed these UPSjobs-Problem Solved videos.
The UPSjobs-Problem Solved "spreadable" campaign resulted in over 150,000 applications being submitted from August 20, 2008 through December of 2008.
With very little paid-media support since January 2009, over 4,000,000 people have viewed "spreadable" UPSjobs videos across all digital media from August 20, 2008 to August 19, 2009 to see and hear what it’s like to work at UPS from actual UPSers, and the career opportunities awaiting them.
As a result of the UPSjobs-ProblemSolved campaign over 345,000 interested job seekers have submitted applications since January 2009 eliminating the need for costly, reactive newsprint advertising and greatly reducing online recruitment marketing media costs.
In the week of August 17 – August 23, 2009, a typically slow time to attract recruits, there were still over 80,000 page views of the UPSjobs-Problem Solved videos and there is no slowdown in sight. The groundswell continues...
August 20, 2008 to present
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Reviews
It’s great to see large organisation...
Reviewed October 1, 2009 by Jo Minch
It’s great to see large organisation who is not afraid to embrace social media. And this has definitely paid off in the form of great forward-thinking work, which has delivered fantastic results.
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Great to see an employer really...
Reviewed October 1, 2009 by Laura Taylor
Great to see an employer really embracing the positives of social media for its recruitment needs, a fantastic strategy from the agency
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It's all about results.
Reviewed October 1, 2009 by Andrea Burrows
It's all about results.
Report Inappropriate Review Really nice work. Simple but amazingly...
Reviewed October 1, 2009 by jose iglesias
Really nice work. Simple but amazingly effective
Report Inappropriate Review I love that TMP has shown UPS how...
Reviewed September 22, 2009 by Reva Levin
I love that TMP has shown UPS how to get more with less. The agency crafted a strategy built to provide metrics that can prove the outcome.
Report Inappropriate Review Very impressive!
Reviewed September 22, 2009 by James Radke
Very impressive!
Report Inappropriate Review Innovative, cost effective use...
Reviewed September 21, 2009 by Carol McCarthy
Innovative, cost effective use of social media. Well done TMP & UPS!
Report Inappropriate Review Great use of social media with...
Reviewed September 20, 2009 by Roberto Angulo
Great use of social media with tangible metrics to show the end-result.
Report Inappropriate Review Cutting edge is not a buzz word...
Reviewed September 18, 2009 by Maxime
Cutting edge is not a buzz word with these campaigns....
Report Inappropriate Review Cutting edge is not just a buzz...
Reviewed September 18, 2009 by Maxime
Cutting edge is not just a buzz word based on these campaigns!
Report Inappropriate Review Very cool. Nice to see a major...
Reviewed September 18, 2009 by Steven Ehrlich
Very cool. Nice to see a major corporation leveraging social influence marketing to find employees.
Report Inappropriate Review That is amazing!
What a fanastic...
Reviewed September 17, 2009 by Roger Prussack
That is amazing! What a fanastic way to incorporate a cost-effective strategy yeilding a high return and visaility. Very Cool!
Report Inappropriate Review A great example of a best practice...
Reviewed September 16, 2009 by Wendy Brann
A great example of a best practice social media campaign!
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Wow! amazing results...well done!...
Reviewed September 16, 2009 by CarolC
Wow! amazing results...well done!
Report Inappropriate Review I am amazed at the work TMP does....
Reviewed September 15, 2009 by Marianne Kulka
I am amazed at the work TMP does.
Report Inappropriate Review Fantastic example of integrating...
Reviewed September 15, 2009 by LDanner
Fantastic example of integrating several media elements to create a strong campaign!! I love the metrics - proven results.
Report Inappropriate Review Terrific example of how to move...
Reviewed September 15, 2009 by Mike Barath
Terrific example of how to move a social media message from the micro to the macro.
Report Inappropriate Review Wonderful Job!!
Reviewed September 15, 2009 by Mary Becker
Wonderful Job!!
Report Inappropriate Review Great story and campaign. Hope...
Reviewed September 15, 2009 by Andrew Chen
Great story and campaign. Hope we see more of the same from UPS and others!
Report Inappropriate Review This is a great story about how...
Reviewed September 15, 2009 by Karen H
This is a great story about how effective social media is in the recruitment space. Great job!
Report Inappropriate Review Very nice & useful !
Reviewed September 15, 2009 by Mag
Very nice & useful !
Report Inappropriate Review Great example of moving beyond...
Reviewed September 15, 2009 by QL
Great example of moving beyond traditional media to create a sustainable, viral media campaign - love it!
Report Inappropriate Review great example of creating the right...
Reviewed September 15, 2009 by Joe Zeinieh
great example of creating the right media mix to achieve results
Report Inappropriate Review This is an amazing story of what...
Reviewed September 15, 2009 by Dstar
This is an amazing story of what a great partnership can achieve. Well done.
Report Inappropriate Review Great detail and representation...
Reviewed September 15, 2009 by REBlum
Great detail and representation of what employers should be doing to attract candidates.
Report Inappropriate Review TMP Worldwide and UPS really raised...
Reviewed September 15, 2009 by RLevin
TMP Worldwide and UPS really raised the bar on strategy, implementation and measurement. This campaign is the gold standard for other companies to look to!
Report Inappropriate Review This campaign represents the power...
Reviewed September 15, 2009 by BReichow
This campaign represents the power of social media for recruitment purposes. Over 150,000 applications submitted with very little paid-media support is huge! What other recruitment strategy can deliver such cost-effective results! Every Human Resource Dep
Report Inappropriate Review fantastic campaign
Reviewed September 15, 2009 by Mark Havard
fantastic campaign
Report Inappropriate Review fantastic campaign
Reviewed September 15, 2009 by Mark Havard
fantastic campaign
Report Inappropriate Review Well done.....5 more stars!!!
Reviewed September 15, 2009 by Bonnie Hirsch
Well done.....5 more stars!!!
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Fantastic campaign
Reviewed September 15, 2009 by Mark Havard
Fantastic campaign
Report Inappropriate Review Congrats to USPS on the outstanding...
Reviewed September 15, 2009 by Mark Wolf
Congrats to USPS on the outstanding response. But that's what you get when you partner with TMP.
Report Inappropriate Review A great use of interactive technology...
Reviewed September 15, 2009 by Chris Proctor
A great use of interactive technology and video for career focused applications. This is a very effective tool for driving interested candidates to the UPS website for review.
Report Inappropriate Review Video is the way to go. Nice job...
Reviewed September 15, 2009 by Peter Carr
Video is the way to go. Nice job with the spreadable campaign driving traffic to the site for candidates to view.
Report Inappropriate Review exciting and innovative!
Reviewed September 15, 2009 by Jackie Aschettino
exciting and innovative!
Report Inappropriate Review Excellent campaign.
Reviewed September 15, 2009 by sv
Excellent campaign.
Report Inappropriate Review Exceptional application for those...
Reviewed September 15, 2009 by JB
Exceptional application for those of us in the talent management space and diversity recruitment market. Hispanics are more likely to download mobile content as per Forrester Research and the findings in this case study support using mobile based solution
Report Inappropriate Review Hurrah! Fantastic campaign, guys!...
Reviewed September 11, 2009 by Kim Nicholson
Hurrah! Fantastic campaign, guys! Glad to see such high results!
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